There is a deep misunderstanding of the process of meaning. Most images and photographs today reflect the misery and the violence of human condition. But all this affects us less and less, just because it is over signified. In order for the meaning, for the message to affect us, the image has to exist on its own, to impose its original language. In order for the real to be transferred to our imagination, or our imagination transferred to the real, it must be a counter-transference upon the image, and this countertransference has to be resoluted, worked through (in terms of psychoanalysis). Today we see misery and violence becoming a leitmotiv of publicity just by the way of images. Toscani for example is reintegrating sex and Aids, war and death into fashion. And why not ? Jubilating ad-images are no less obscene than the pessimistic ones) But at one condition to show the violence of publicity itself, the violence of fashion, the violence of the medium. What actually publishers are not able even to try to do. However, fashion and high society are themselves a kind of spectacle of death. The world’s misery is quite so visible, quite so transparent in the line and the face of any top-model as on the skeletal body of an african boy. The same cruelty is to be perceived everywhere, if one only knows how to look at it.
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